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Meanwhile, in a vendor demo near you…

AI consulting firm or AI vendor? Follow the money.

A consulting firm bills by the hour, so slow is profitable. A vendor sells seats, so the answer is always its product. Here's who does the work on each team, and when each one is the right call (including when it isn't us).

Rival teams

AI consulting firm vs. AI vendor vs. The League

A big consulting firm sends junior associates and hands you a strategy deck. A vendor sends sales engineers and hands you its product. The League puts one senior operator inside your team to get automations into production. The rest follows from how each one gets paid.

How a big consulting firm, an AI vendor, and The League compare
Big consulting firmAI vendorThe League
Who does the workJunior associatesSales engineersA senior operator, inside your team
What you getA strategy deckTheir productAutomations in production
How they get paidHoursSeatsA fixed 90-day engagement
Which AI toolsTheir partners'Their ownWhatever works best this month
Who owns what gets builtWhatever the contract saysThey do. You rent it.You do
What comes nextA new statement of workThe renewalExtend, hire the operator full-time, or take it from here
Secret identities

Why does it matter how an AI consultant gets paid?

The payment model decides what a firm gets rewarded for, and the work drifts toward the reward. Nobody has to lie for that to happen. Warren Buffett, in his 2014 letter to Berkshire Hathaway shareholders: "Don't ask the barber whether you need a haircut."

Big consulting firm

Hourly billing rewards slow

Revenue is people × weeks × rate. A six-month roadmap bills more than a six-week one, and a pilot that needs a phase two bills again.

AI vendor

Seat licenses reward one answer

Revenue is seats × months. The sales engineer can't tell you to buy a competitor's tool, or nothing at all. So every problem gets shaped to fit the product.

The League

A fixed 90 days rewards shipping

Taking longer doesn't earn us more hours to bill. On day 91 you choose: extend, hire the operator full-time, or take it from here. Nobody extends an operator who didn't ship.

Our incentive isn't neutral either. We want you to extend or hire on day 91. The only road there runs through automations already in production, which is what you wanted anyway.

Fair fight

When is a big consulting firm the right call?

A big firm is the right call when the job is much bigger than AI, or when the report itself is the deliverable.

  • You're reorganizing a company across many countries and need dozens of people on it for months.
  • Your regulator, auditor, or board wants a recognized name on the assessment. The signature is part of what you're buying.
  • You're replacing a core system like your ERP, and most of the work is integration and project management at scale.

In those cases you're paying for a lot of hands, and hours are a fair way to count hands.

Unlikely allies

When should you buy straight from the AI vendor?

Buy straight from the vendor when you already know the problem and a product already solves it. Then anyone standing between you and the vendor is a tax.

  • The use case is standard and the product was built for it, like transcribing meetings or drafting replies inside the help desk you already run.
  • You need a support contract, uptime commitments, and a security review from the company that built the thing.

The hard part is knowing the problem. If you're not sure which tool fits, or which contract to avoid, our model and vendor selection work answers that before you sign.

Enter the League

When is The League the right call?

The League is the right call when you know AI should be doing part of the work, but nobody can say which part. That's the gap where AI pilots stall: your leadership knows where the hours go but has no time to learn AI, and the people who know AI don't know where your hours go.

  • You want automations in production, not a deck. The 90-Day Placement puts one senior operator inside your leadership team: 30 days to shadow, 30 to prove on your real data, 30 to ship.
  • You want to own the result. Code, prompts, workflows, and documentation stay with your company.
  • You want the tool picked for your problem, not for a seat count. We don't sell seats, so the operator picks whatever works best this month.
  • You might want to keep the person. On day 91 you can hire the operator full-time.

Already know the one automation you need? Skip the 90 days. A build sprint ships one automation, start to finish.

Mission briefing

Frequently asked questions

Should I hire an AI consultant or buy from an AI vendor?

Buy from the vendor when you already know the problem and its product solves it. Get outside help when you don't yet know where AI pays back, because a vendor will answer that with its own product.

Is The League an alternative to a big consulting firm for AI?

Yes, for getting AI automations into production: one senior operator ships from inside your leadership team instead of associates producing a strategy deck. For a company-wide reorganization, or an assessment that needs a big-firm signature, a big firm still fits better.

Why a fixed 90-day engagement instead of hourly billing?

Hourly billing pays more when the work takes longer. We're paid for a fixed 90 days, so the only way to look good is to ship by day 90.

Which AI tools will your operator use?

Whatever works best for your problem this month. We don't sell software seats, so there's no seat count pushing the choice.

What if we only need advice, not a 90-day placement?

Take a shorter route: an AI roadmap ranked by return, or model and vendor selection before you sign. Not every question needs a placement.

Sources

Where these facts come from

  1. Warren Buffett's line "Don't ask the barber whether you need a haircut" comes from his 2014 letter to Berkshire Hathaway shareholders. Berkshire Hathaway, 2014 letter (PDF)
Next issue

Keep reading

90-Day Placement

The 90-Day Placement

One senior AI operator joins your leadership team for 90 days to find, prove, and ship AI automations on your real data. Built for US companies.

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Why AI pilots stall

Why AI pilots stall

Alexander Torrenegra on why most AI pilots never reach production, what 1920s factory electrification teaches leaders, and how to fix it.

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AI Consulting

AI consulting, without the 90 days

AI consulting for US companies: an AI roadmap ranked by return, model and vendor selection, and build sprints where a senior team ships one automation.

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Answer the call

Bring one process that eats your team's week.

We'll tell you whether it needs a placement, a build sprint, or just the vendor you already pay.

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